White-Label

Full Definition

White-Label refers to Sails.to's fully branded platform instances deployed for regulated institutions, trust companies, and broker-dealers. A white-label deployment gives the institution its own branded investment portal — their logo, their colors, their domain — running on Sails.to's infrastructure with the full Melusina on-chain layer underneath. The institution's clients never see Sails.to. They see their trusted financial institution, powered by infrastructure that is lightyears beyond what that institution could build alone.

White-label deployments include custom CSS theming, subdomain routing, issuer and broker approval controls, self-hosted KYC/AML integration, and per-instance compliance configuration. Licensing is annual plus transaction fees.

Why It Matters

Regulated institutions don't adopt platforms — they adopt infrastructure. A broker-dealer with a 20-year client relationship is not going to tell those clients to "go use this crypto platform." But they will offer those clients a branded portal that happens to be powered by tokenization, CrossConversion, and on-chain compliance.

White-label is how Sails.to scales without acquiring retail users directly. Every Trustee, every trust company, every regulated broker becomes a distribution channel. They bring their clients. Sails.to provides the technology. The institution maintains the relationship — and earns commissions and brokerage fees on every transaction their clients execute.

How It Works

1. The institution signs an annual licensing agreement and receives a Reseller NFT in the NFT Hierarchy
2. Custom branding (CSS theming, logo, color palette) is configured for the institution's subdomain
3. Issuer and broker approval workflows are configured to match the institution's internal policies
4. KYC/AML providers are integrated — either Sails.to's default or the institution's own provider
5. Compliance parameters (jurisdictions, investor types, minimum investments) are set per-instance
6. The institution's clients access the portal at the branded subdomain, with full CrossSecurities functionality

Transaction fees are shared between the institution and Sails.to. The institution controls their client relationships entirely.

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